How will a press release benefit my business?
In an age of digital media, a press release can sometimes be regarded as ‘old school marketing’. Nevertheless they’re equally as effective as our evolving digital marketing methods.
So, what exactly is a press release? A press release is a form of written communication that reports specific but brief information about an event, circumstance or other happening. Its main purpose is to serve as a potential form of publicity within the press for a business or brand.
A great example of when to utilise a press release is if your business or brand is undergoing anything newsworthy such as event, rebrand, recruitment or even celebrating its birthday. But don’t be shy, what you may consider to not be interesting enough to utilise press coverage, could be tailored in press release to appeal to media outlets.
Here’s what we consider to be the top five benefits of distributing a tailored press release…
Boost your company’s visibility and credibility
This is especially important for small businesses or those with lots of competitors who want to stand out from the crowd. Gaining regular coverage in the press not only increases your publicity with potential clients, but it also improves your brand’s relationship with journalists as over time they will recognise your brand and give you more media coverage.
It gives you control over the story
A well written press release gives you control over your own news. So whether you want to strictly focus on certain areas of the business, with a tailored piece of PR you have the control.
Improve your SEO
If a press release is picked up by several media outlets, a backlink to your website it is likely to appear on nearly all of them. But ultimately by optimising the content within a release, you can unlock SEO benefits by using industry and company specific keywords.
Increased sales potential
A press release can boost your website traffic, so if you’re a business that utilises online sales and has a well-designed and easy to navigate website, a PR piece may benefit you. You can also choose to tailor a piece of PR around a certain product, whether it’s new or unique, to ultimately increase sales and exposure.
Create new social media content
Once a release has been picked up by media outlets, the online article or print cutting can act as great content for your brand or business to share throughout your social media platforms. It creates credible and diverse social media posts as it allows your audience to see a trusted press establishment promoting you.
If you need a tailored press release to promote a service or to raise your brand’s profile, contact us today on firstname.lastname@example.org or call us on 01325 468481.