Mailing campaigns (also known as email marketing campaigns and email newsletters) are one of the most effective ways of notifying your previous and existing customers about your business’ new offers and promotions.
Unlike other forms of marketing, mailing campaigns have very few costs involved: there’s no printing costs; no postage costs and no fees paid in exchange for exposure (e.g. on a billboard, in a magazine or on a television channel).
Mailing campaigns can also be personalised and individually tailored for a specific audience. This means your customers will only receive information or offers that meet their needs which, in turn, means they are more likely to follow through with a purchase.
Another major benefit of mailing campaigns is that customers are required to opt-in to receive the campaigns. As a previous customer, they are already likely to have an existing interest in your business.
At tgi MEDIA, we can produce mailing campaigns based on your needs and requirements, whether it’s to promote the launch of a product or publicise the opening of new premises.
As part of our service, we will create a mailing campaign, incorporating any relevant videos, images and website links, which will be sent to your list of existing subscribers (or we can start from scratch, if required).
Once your mailing campaign has been distributed, we are able to produce a report, containing details of the open rate, click rate and other statistics so you can determine the effectiveness of the campaign.
For further information about how tgi MEDIA can help you with mailing campaigns, call the team on 01325 468481 or email firstname.lastname@example.org.