5 ways YouTube can improve your business

It’s clear that YouTube is the top, global sharing platform for video content. With a total captive audience of over 1,300,000,000 and over 1,000,000,000 mobile video views per day – it’s safe to say there’s a huge and captive audience opportunity for brands to take advantage of.

Whether you’re looking to promote a new product, give a sneak peek behind the business or just reach a larger audience… here’s how YouTube can help improve your business.

Visual content

Content plays a huge role in marketing your business and ultimately you want to stand out from the crowd (and your competitors). Social media is swarmed with promotional posters and infographics, so if you really want to catch your audience’s attention, create a YouTube channel for your brand.

YouTube enables you to upload unlimited videos to your profile of up to a maximum of 15 minutes in length each. So whether you just want to do 30 second selection of infographic style videos or 10 minute edited tutorials; you’ll no doubt win stand out with eye catching, moving content.

Comments and feedback

Like many other social media platforms, YouTube enables your audience to leave comments on your content. This offers an opportunity to interact with potential customers and alleviate concerns and questions off the bat.

Another great feature about the comments section is that on YouTube you can switch them off. This gives you as a brand the opportunity to control the comments section and dictate what your audience discuss.


If you’re an avid YouTube viewer, you will no doubt hate the relentless advertisements on videos. But if you’re a brand, this is just another potential revenue tool if your content proves to be popular and engaging. Ultimately if your audience watch your videos and consequently watch the advert before, this results in your brand being paid for the content you have put on YouTube.

In order to start earning money on your videos, you’ll need to enable monetization. This means you are allowing YouTube to place ads in your video. This also means that you acknowledge that there is no copyrighted material in your video.


Google owns YouTube – and with good reason. YouTube can prove to be successful in improving your brands SEO as it lets you control the title and description of the videos you upload. These videos will come up in Google searches and give you control over the keywords and phrases you could get listed for, therefore improving your brand’s SEO and Google rankings.


You can completely design your own YouTube page to reflect your brands house style. This allows you to have continuity across all your social media channels and website, which ultimately improves your brand’s recognition and aesthetic.

If you need advice surrounding how social media can improve your business, contact us today on 01325 468 481 or email info@tgimedia.co.uk

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